The 5 Senses and How They Drive Brand Selection
Have you ever considered how the five senses affect how we make purchasing decisions? Sight, sound, smell, touch and taste can have a significant impact on the actions we take when selecting a brand. If you have been joining us during the past month, you have been a part of the conversation where we showed […]
Gearing up for 2017: Are You Making the Right First Impression with Your Direct Mail?
The holiday period is here, the elections are over, and seasonal print has been in full swing and likely is being delivered to mailboxes any day. Now you are gearing up for 2017? There is a lot to think about as you look ahead, including recent information we posted about the 2017 USPS mailing discount […]
Are Substrates the Key to Print Success in 2017?
Substrates. It seems like such a technical and impersonal word, but in truth, it could be the key to unlocking a whole new market for your print business in the coming New Year. What we really mean when we use the technical term “substrates” is the actual material that is being printed on. When we […]
1 in 4 People Value Something They Can Touch – 3 Ways to Make Your Print Stand Out
In today’s high-speed world we value digital information and the technology that brings it to us. But, do we value and retain it at the same level as a medium we can touch? In 2015, Royal Mail published this statistic: “People value something they can touch 24% more highly than something they can only see.” […]
Tactical. Sensory. Interactive. Will You Take Advantage of 2017 Postal Discounts?
As hard as it is to believe, year-end is fast approaching. We are all vigorously trying to provide as much value through print (while bridging to digital) as possible in 2016. Your team is looking ahead at the commercial printing predictions for 2017 and It makes you think, ‘what could we try again that was […]
Why Printers Should Keep Digital Enhancements IN-HOUSE
Digital print enhancements are more important now than ever before. Why? Because offering your customers the ability to enhance their prints beyond the norm allows them to stand out in a crowded space and increase their Return on Investment (ROI) as a result. Printers who can offer their customers a unique texture or visual stimuli […]
5 Reasons to Transform Your Finishing Services
There’s no denying the impact the digital revolution has had on the printing industry. Shorter turn times. Shorter print runs. The rise of big data and personalized communications. Have your print finishing services kept up with this shift in demand?
Scodify Your Direct Mail in 2016 to Save on Postage
Over the last year, neuroscience and neuromarketing research has unveiled the incredible influence touch has on comprehension and the way we connect with the brands we come in contact with. And one things for certain, the United States Postal Service has been listening.
