ABOUT ANSTADT COMMUNICATIONS
Anstadt Communications, established in 1878, is an integrated marketing and graphics communications company with headquarters in York, Pennsylvania. Anstadt is comprised of three brands: Anstadt Communications, Central File Marketing and K Press with locations in Pennsylvania, Wisconsin and Texas. The company is an innovator and is always looking towards the future to best serve its customers. The company has a client base that ranges from global to local brands, and offers a variety of marketing and commercial print services.
We talked to Anstadt President and CEO, Matthew Doran, to find out more:
Anstadt was founded in 1878, can you tell us about the company’s journey since then?
Anstadt has continuously invested in the latest technologies in order to deliver top of the line print services that have enabled our customers to grow, which, in turn, helped us to grow too. Taking a leading position in technology has allowed us to serve a multitude of audiences in the ever-changing print market.
Why did you decide to purchase a Scodix press?
As a business, we were looking for new customers and wider geographies. We decided to purchase a Scodix Ultra Pro with Foil press in 2016, as we believed this would be the way to further differentiate our services from those of our competition, while assisting our clients to do the same.
Who are the customers you planned on to use Scodix technology?
When we started, we didn’t really have any clients. We had a few large brands on our radar that we thought would adopt Scodix technology – and they did. But to our delight the local brands, that we have been serving for years, embraced it overwhelmingly too. This has been one of the most amazing things to me.
Has Scodix technology enabled growth?
Scodix did not just install equipment on our floor, they actually opened doors to new business on our behalf. For example, we successfully cracked the New York City market, the media capital of the world, and Scodix was the door opener. Scodix allowed us to get into places, and, once we were inside, people listened to us – but it was Scodix that got us in there. Manhattan is not an easy market to break into and Scodix was the key.