NEW YORK – May 14, 2014 — The Advertising Production Club of New York hosted their largest event in recent memory, featuring a keynote speaker and a panel discussion on 3D and Enhanced Printing at Urban Studios/CVLT Productions in Manhattan. With over 76 years of providing a forum for continuing education, professional development and industry networking for its members, the APC is the New York metro area’s premier member-supported trade association for the graphic communications industry community.
The event featured speakers included:
- Joni Adams, Senior Print Producer at Droga 5 gave the Keynote presentation on how 3D and enhanced printing is exciting advertisers and consumers alike, with real world case studies on how their agency uses 3D and enhanced printing.
- Jimmy Levin, Educational Coordinator for APC, and Director at CTI Graphics & New Media, served as event moderator.
Panelists Mike Pacheco of the New Lab, Lex Curtis a 3D Industrial Designer, John Kerby of Harry Shaw Model Makers, and Barry Walsh, Business Development Manager at Scodix Inc., rounded out the panel adding greatly to the topical discussion and responding to questions.
Jimmy Levin noted, “This was our best attended APC meeting in many years. We were sold out for over two months, and at standing room only for the meeting. Every attendee wanted to learn about this new 3D and enhanced printing. It was great to show the future of 3D printing, but even better to have Scodix showing how its technology can give a 3D enhanced effect to the printed sheets that our members are designing, buying and producing today.”
Cheryl Kahanec, Executive Vice President of Earth Color, was quoted saying: “We recently installed a Scodix and we were pleased with the great response to the Scodix samples, that we were invited to bring and present to every attendee. The sample books featured a dozen Scodix enhanced prints, and the cover was personalized in Scodix with each attendee’s name, which generated a lot of positive comments. We are seeing the same excitement about Scodix from our current customers and prospects.”
Barry Walsh, Business Development Manager for Scodix said, “Everyone is excited about 3D and enhanced printing. What they can be designing and selling today, is everyday printed products, which can then be digitally enhanced with Scodix to give a 3D sculptured and enhanced effect. Since each sheet is RIP’ed and printed as its own job, it can be personalized right down to a unit of one, at up to 1250 sheets an hour. Scodix is a great way for print providers and designers to offer practical 3D and enhanced printing, today.”
Scodix Ltd. is the leading provider of digital print enhancements for the graphic arts industry. Through our Scodix S Series, Scodix Ultra™ and Scodix Rainbow™ Station, we offer the breakthrough Scodix SENSE™ experience in America, Europe, Middle-East, Asia and Africa. The company’s aim is to lead print enhancement into the digital age and to be known for its passion and commitment to providing what our customers need the most – true brand differentiation for today’s highly competitive printing environment. For more information please visit www.scodix.com
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