Press Release

Hudson Printing invests in Scodix SHD for seamless growth as direct mail and book sales swell

Scodix, Israel, 12 December 2023, Scodix, the leading provider of digital print solutions for the graphic arts industry, announces the sale of the Scodix Ultra 6000, powered by SHD Digital Enhancement Press to Hudson Printing, a leading and innovative print company – also known as North America’s first certified carbon balanced printer. This acquisition marks the integration of Scodix’s cutting-edge B1 press with Smart High Definition technology into Hudson’s highly sophisticated digital strategy.

Renowned for its wide array of printed products, including catalogues, high-end magazines, books, and direct mail, it’s particularly the latter two products that are identified as high-growth markets for Hudson. The addition of Scodix technology will enable striking foil elements to be added to direct mail, which has been shown to boost the impact of direct mail pieces and increase response rates. With printed book sales consistently beating digital now as the world suffers from digital overload, the addition of tactile and decorated books enhances the physical connection between readers and content, offering an engaging reading experience.

Scodix’ seamless integration into Hudson’s production workflow is supported by the highly productive B1 format of the digital enhancement press, handling jobs from Hudson’s digital and offset presses alike, before proceeding to the downstream process. Scodix’s support for personalization, variable data workflows, and multiple effects on a single press further enhances the efficiency of Hudson’s printing processes.

Paul Hudson, CEO of Hudson, expressed his enthusiasm for the partnership, stating, “We’ve been watching this technology for years, and we knew that it’d be in the future of Hudson Printing. We believed this was an incredibly important capability to add for our customers. There are other industries, even within our current markets, that are great candidates for Scodix through efficiency, automation, and personalization. Magazine covers and direct mailers, for example, are projects we would have had to send out for finishing before that can now be kept in-house.”

Alongside product differentiation, productivity and cost-efficiency, sustainability is a core principle for Scodix. A standard essential to Hudson Printing, which states on its website that “sustainable printing business is savvy business”. Scodix is committed to helping clients such as Hudson reduce waste, conserve energy, and minimize environmental impact through independently verified standards. A recent Lifecycle Assessment study revealed significant environmental benefits, with Scodix reducing water consumption by 80% and cutting emissions and energy usage by 85% during the embellishment process compared to traditional hot-foil stamping methods. Furthermore, Scodix enhanced print holds certification as recyclable, allowing brands and manufacturers using Scodix embellishment under the WMU SBS-E control protocol to display the FTC recycling symbol, as long as the substrate used is also certified as recyclable.

Mark Nixon, Scodix EVP Global Sales & Marketing, concludes, “Scodix provides a logical step for increasing the value of printed products and thereby generating increased revenue. For businesses evolving and expanding their offerings, whilst maintaining the highest production efficiency levels, is precisely where Scodix fits into the business model.”

Paul Hudson, CEO Hudson Printing
Paul Hudson, CEO of Hudson, pictured with the Scodix Ultra 6000, powered by SHD Digital Enhancement Press

About Hudson Printing

Hudson Printing was founded in 1909 and is one of the world’s most trusted commercial printing companies. The company is wholly owned by CEO Paul Hudson, a second-generation leader. Operations are headquartered in Salt Lake City, Utah. The plant includes web offset and digital printing.

Hudson Printing is internationally recognized for innovation and quality in print production, web-to-print solutions, data-driven print fulfilment, and ecommerce. Industries served include but are not limited to, education, real estate, travel and tourism, photo products, health and wellness, and retail.

About Scodix

Scodix Ltd. is a leading provider of industrial digital print enhancement presses, delivering stunning and luxurious decorative effects including Scodix Sense™ embossing, Scodix Foil™, Scodix Spot™ varnish, Scodix Cast&Cure™ holographic effects, Scodix Crystal™, Scodix Metallic™, Scodix Glitter™, Scodix Braille™ and customized embellishment with Scodix VDE™ variable data.

Scodix presses have been proven in the industry to increase economic opportunity for the printers and converters who use them, while enhancing productivity by replacing traditional analogue embellishment techniques. As a clean, green process with no VOC emissions, Scodix PolySense™ digital enhancement eliminates the need for plates, molds, chemicals, and solvents while reducing energy consumption.

The Scodix Ultra series delivers embellishments in the finest detail from A3 to B1 formats. Developed for the packaging sector, the Ultra 5000 and 6000 presses work with thicker substrates and incorporate industrial pallet feeders and stackers, with the flagship Ultra 6000 offering a larger B1 format, the largest currently available on the market and Smart High Definition (SHD) precision. The Scodix Ultra 3000 and Ultra 4000 presses both incorporate Scodix W2P software, with the Ultra 3000 tailored towards Web2Print and the Ultra 4000 supporting Web2Pack applications

For more information, visit www.scodix.com or email [email protected].

— ### —

Copyright 2022. All brand names are the property of their respective owners and may or may not be trademarked. Scodix is traded on the Tel Aviv Stock Exchange (SCDX).

 Media Contacts

Micki Segal-Blou, Marketing Manager at Scodix, T: +972-(3)-903-3371 (x147) E: [email protected]

Claire Russell-Jones, Bespoke for Scodix, T: +44 (0) 1737 215 200 E: [email protected]