Print is more competitive than ever. From offset to digital technologies, brands are searching for ways to elevate their materials and deliver memorable tactile experiences. At Scodix, we’ve seen how enhanced print transforms an ordinary piece into a high-value brand interaction. Print is still the only information medium you can physically touch, making texture, dimension, and finish powerful tools for increasing perceived value.
A well-known Royal Mail study found that people value tactile items 24% more than items they can only see, proving the impact of touch on engagement and perceived worth.
This value can be applied to anything you might touch. That can be whether it is a print piece This value extends to any printed piece, whether handed directly to a customer, mailed, or displayed for interaction. Additional research shows that 92% of people who experience a tactile response from mail are more likely to take action, reinforcing how sensory print drives results.
The takeaway is clear: printers can deliver higher-value products by creating print that customers can truly feel. With Scodix digital embellishment technology, achieving this is easier than ever. Here are three proven ways to make your print stand out:
Enhance Color With Digital Finishes
Color naturally draws attention, but on its own, it no longer creates the standout effect it once did. Today’s print buyers expect richer visual impact, which is why printers are turning to specialty digital finishes.
With the Scodix Ultra Series, you can apply high-gloss, matte, metallic effects, and the Scodix “lens effect” to create depth and contrast that readers can feel. These tactile highlights make key information pop, and research consistently shows that enhanced visual-tactile print drives higher engagement and action.
Add Dimension With Digital Embossing
Dimensional print, traditionally created through embossing, makes text, logos, and images stand out both visually and physically. In offset and many digital workflows, embossing requires multiple dies, plates, and post-press steps, making it slow and costly.
Scodix technology changes this. With the Scodix Ultra Digital Enhancement Press, you can achieve digital embossing inline, in a single pass, reducing complexity while delivering premium results. Dimensional print strengthens the emotional connection with recipients and increases perceived value.
Create Tactile Experiences With Texture
Consider the printed materials you have touched and interacted with recently; most printed materials feel flat and identical. This is a missed opportunity. By adding tactile texture, you instantly elevate the sensory experience and make your print memorable.
Scodix Ultra Presses enable short – and medium – run production of textured effects like wood, stone, leather, snake skin, and even Scodix Crystal™ and Scodix Braille™. These enhancements provide thickness you can see and feel; perfect for brochures, direct mail, packaging, and greeting cards.
Beyond visual appeal, Braille allows brands to expand accessibility and reach audiences who rely on touch for understanding.
