- 0:03 Meet Brenda Baird Watterson, CEO of Truly Engaging
- 0:12 Truly Engaging's mission
- 0:27 Scodix applications across every vertical
- 0:47 Standing out in the wedding space
- 0:55 Creating a tactile print experience with Scodix
- 1:03 A rebrand built around Scodix
- 1:20 Why Scodix makes print extraordinary
Scodix Across Every Vertical
For Truly Engaging, Scodix isn’t limited to a single product line; it’s woven into virtually everything the company makes. “We have used our Scodix in virtually every vertical that we have in our company,” Watterson says. “We have used it in our wedding invitations, in our business thank you notes, all of our products for our B2B industries. There’s no end to where we use Scodix.”
That range matters most in categories where competition is fierce. In the wedding space especially, Watterson notes, “you have to find a way to stand out. It’s an incredibly competitive environment.”
The Solution
To meet that challenge, Truly Engaging leans on more than one Scodix effect at a time. “What the Scodix has done for us is being able to offer not only the foil, but really the spot cloth and the varnish,” Watterson explains. “We found a way to make print a tactile experience, and that really sets us apart from our competition.”
That combination of effects became core to the brand itself. When Truly Engaging rebranded about two years ago, Scodix effects went into every piece of literature and marketing material the company sends out. “Whether it’s the varnish or the foil,” Watterson says, “it has transformed our business.”
Extraordinary Printing and Pictures that Are Brought to Life
For Watterson, the real value of Scodix goes beyond any single effect. “What I love about Scodix products is that it makes you a part of the experience,” she says. “It just brings pictures to life. Scodix makes the ordinary extraordinary.”
The Result: Print That Feels Extraordinary
As Watterson summarises, “Scodix products make you a part of the experience; it just brings pictures to life. Scodix makes the ordinary extraordinary.”
FAQs
What Scodix effects does Truly Engaging use?
Truly Engaging combines multiple Scodix effects, including foil, spot cloth, and varnish, to create tactile, dimensional finishes across its product lines rather than relying on a single embellishment type.
Can Scodix be used across different product categories?
Yes. Truly Engaging applies Scodix across virtually every vertical in its business, from wedding invitations to business thank-you notes to B2B marketing materials, showing how the same technology adapts to very different product needs.
How does Scodix help brands stand out in competitive markets?
By making print a tactile, dimensional experience rather than a flat one, Scodix effects like foil and varnish help brands like Truly Engaging differentiate in highly competitive categories such as weddings.
Can Scodix be part of a brand's core identity, not just individual products?
Yes. Truly Engaging built Scodix effects into its rebrand two years ago, applying foil and varnish across all of its literature and marketing materials so that the tactile experience became part of the brand itself.