- 0:00 Twenty-five years in Braunschweig, rebuilt for a new era
- 0:20 From personalized printing to direct and web-based marketing
- 0:42 Why Traffic invested in Scodix
- 0:49 Adding value to individual, personalized products
- 1:07 A reliable machine, running a full shift on Scodix
- 1:38 What makes a good Scodix partnership
- 1:53 Experimenting with unconventional substrates
Scodix Customer Story - Traffic Germany
Patrick Donner, Managing Director of Traffic, explains that for 25 years Traffic has operated in Braunschweig, Germany, rebuilding at its current location two years ago. The company started with personalized marketing and personalized printing, running the first color printing machine in its category, and has since built a focus on direct marketing and web-based marketing. Traffic describes itself as high-approach and high-quality in printing, but reached a point where that quality alone wasn’t enough to differentiate the work they produce.
The Challenge
Traffic needed a way to give their already well-printed goods a higher value, something that would set their personalized, individual products apart rather than let them read as standard print output. That need for differentiation, paired with a visionary approach to the business, led them to Scodix.
The Solution
Traffic invested in Scodix specifically for individual, highly personalized products, using it to add a layer of value that standard printing can’t achieve on its own. Donner says that the machine is fantastic, very reliable, and that they are very satisfied with it.
The Result
Beyond the equipment, Traffic frames its relationship with Scodix as a genuine partnership; one that matches their willingness to experiment. The team actively tests substrates that aren’t normally recommended for HP or Scodix processes, accepting that some trials won’t work but pursuing the ones that do because, in their words, “if it works, it will be a fantastic product.” They credit this relationship with giving them the kind of support “below the line,” beyond standard technical support, that a visionary, experimentation-driven business needs from a technology partner.
The Result: Personalized Print with Real Added Value
Traffic turns individual, high-quality print jobs into standout products, backed by a technology partner willing to experiment alongside them.
“It’s a fantastic machine, very reliable. We are very satisfied with it.”
FAQs
What is Scodix, and how does it add value to personalized print?
Scodix is a digital enhancement and finishing platform that applies foil, texture, Spot UV, and other embellishment effects to printed pieces. For personalized marketing printers like Traffic, it adds a layer of premium value to individual, one-off products that standard printing alone can’t achieve.
Is Scodix used for every print job, or only specific orders?
Typically only for special orders. Traffic reserves its Scodix line for individual, higher-value products rather than running it across all output, dedicating roughly one full shift of production time to it.
Can Scodix be used with unconventional or non-standard substrates?
It can be tested, though results vary. Traffic experiments with substrates not officially recommended for their printing processes, treating it as a calculated trial: some attempts don’t work, but the ones that do produce standout results.
How reliable is the Scodix equipment in daily production?
Customers like Traffic describe their Scodix machine as very reliable and report being highly satisfied with its performance in ongoing production.