- 0:00 Discovering Scodix through a sample book
- 0:37 The "Johnny Walker moment": seeing is believing
- 1:26 Why hands-on demos convert print buyers
- 2:04 Standing out at trade shows
- 2:20 Zero downtime, constant innovation
- 3:03 From "wow, that's printed" to "wow, that's Scodix”
- 3:31 Case in point: the private school booklet
- 4:12 Justifying the investment to customers
- 4:21 Bringing packaging to life: the condensation effect
Scodix Customer Interviews
This video brings together real Scodix customers, print shop owners and operators, talking candidly about how they discovered Scodix and why they brought it in-house. One customer describes flipping through a sample book, being instantly captivated, and reaching out directly to the owner of Scodix, which led to buying a Scodix Ultra press two years later. Another customer recalls the moment that sealed it for him: a colleague pulling a foil-and-texture-embellished Johnny Walker piece out of his car and simply asking, “What do you think of that?”
Adam Steward, the General Manager of PDP, landed on the same point: you can talk about embellishment, but “until you put it in somebody’s hands, that’s when the oh-my-goodness moment happens.” Even professional printers have walked past flat, unembellished samples at trade shows without registering what they were looking at, until someone sits them down and shows them again.
The Solution
Scodix gives these customers a single in-house platform to apply foil, texture, and embellishment effects across a wide range of jobs, without dies, screens, or outsourced setup. Reliability comes up as much as creativity: one customer reports zero downtime since installing the press, calling it the one piece of equipment they can say that about. They also point to Scodix’s pace of innovation, citing the metallic effect as an example of new capabilities Scodix keeps pushing back to customers, as a reason the relationship keeps paying off well past the initial sale.
The Payoff
The customers put Scodix to work in different registers. On the creative side, one built a fully Scodix-embellishment perfect-bound booklet for a private school, deliberately not telling the client what was coming, so the reveal itself became the sales pitch, turning “we didn’t know what it was” into “now I understand what you’re talking about.” On the packaging side, another applied Scodix to alcohol beverage bottle graphics, recreating the look and feel of condensation on glass so convincingly that clients can “actually feel it, and it looks real.” Rather than quoting a hard ROI figure, both frame the win in terms of client justification: once decision-makers touch and feel the Scodix piece, they can say yes and defend that decision internally.
The Result: Every Printed Piece Makes an Impact
“When you look at a printed piece, you see, okay, that’s a printed piece. But now you put Scodix on there, and it makes all the difference.”
FAQs
What is Scodix, and how does it differ from traditional embellishment?
Scodix is a digital enhancement and finishing platform that applies foil, Spot UV, embossing, texture, and other embellishment effects directly onto printed pieces, without the dies, screens, or manual setup traditional finishing requires. This makes premium embellishment achievable in-house, even for short-to-medium print runs.
Can Scodix be used on both commercial print and packaging?
Yes. As customers in this video describe, the same Scodix Ultra platform can Scodify a perfect-bound promotional booklet and a beverage packaging label, from foil and texture on paper to realistic effects like simulated condensation on bottle graphics.
Does bringing embellishment in-house with Scodix reduce turnaround time?
Yes. Outsourcing embellishment typically adds vendor lead time to every job. Running Scodix in-house lets print providers apply premium finishing on their own schedule, without waiting on an outside supplier.
How reliable is the Scodix Ultra press for daily production?
One customer in this video reports zero downtime since installing their Scodix Ultra press, alongside ongoing new capabilities (like the Metallic effect) that Scodix continues to roll out to existing customers.