Combining Digital Embellishment with Offset Print
Marcus Kalle describes Scodix and offset print as an ideal combination. By adding digital varnish, foil, variable data and personalization to printed sheets, Nino Druck can build on its existing print capabilities and offer customers a much wider range of premium, differentiated applications.
The Solution
Nino Druck runs Scodix in the same line as its Heidelberg and HP presses, and after a year in operation, Kalle describes it as reliable, low maintenance, and consistently satisfying. That reliability matters because it means the added product range doesn’t come at the cost of production stability, letting Nino Druck offer personalized, individualized, high end products with confidence.
Kalle is direct about the competitive stakes: to compete with digital and online alternatives, print products have to be outstandingly spectacular, not just printed paper. Enhancement is what makes that possible, giving a printed piece more emotion and more perceived value, which in turn makes it easier to sell and to charge a premium for.
A Business That Keeps Growing, Week After Week
Since installing Scodix, Nino Druck’s market has grown consistently, with new customers and new solutions arriving on a near-weekly basis. For Kalle, that steady growth is the clearest sign that the investment is paying off.
It’s proof that the demand for premium, personalized print isn’t a one time trend Nino Druck capitalized on, but an ongoing market shift the company is well positioned to keep benefiting from, with Scodix as the technology that made capturing that demand possible in the first place.
The Result: New Customers, Every Single Week
As Marcus Kalle summarizes, “The market developing for us is consistently growing… we get every week a new customer, we get every week a new order or can create a new solution for the customer.”
FAQs
How does Scodix work alongside offset printing presses like Heidelberg and HP?
According to Nino Druck CEO Marcus Kalle, Scodix is an excellent complement to offset presses, adding varnish, foil, running one, and personalized effects on top of sheets already produced on Heidelberg and HP presses.
Is Scodix reliable for daily production use?
Yes. Nino Druck has run Scodix for a year alongside its offset presses and describes it as highly reliable, low maintenance, and consistently satisfying in day to day operation.
Why is enhancement important for premium print products?
Kalle explains that to compete with digital and online alternatives, print has to be outstanding rather than ordinary. Enhancement is what creates that premium, emotional quality that makes a printed piece easier to sell.
What kind of business results has Nino Druck seen since adding Scodix?
Nino Druck reports consistent market growth since installing Scodix, with new customers and new custom solutions arriving on a near weekly basis.