- 0:04 Who is McGowans Printing (Dublin & Belfast)
- 0:13 A long relationship with Scodix
- 0:27 The problem: standing out in digital printing
- 0:35 How Scodix fits the workflow: digital print, digital foiling
- 0:50 Beyond foiling: seven finishing features
- 1:07 The result: more sales, bigger customers
- 1:15 A unique offering in the marketplace
- 1:25 Turning average print into fantastic print
The Problem: How to Stand Out in Digital Printing
Before Scodix, McGowan says finishing was the piece missing from an otherwise digital workflow. “What Scodix has brought to the market is an end-to-end change, where not only is the print digital, but the embellishment and the foiling is digital as well,” he explains. “It makes it more sustainable and a much more attractive offering for the end user.”
The Solution
For McGowan, the value goes well beyond foil. “Scodix not only foils, but it has seven different finishing features,” he says. “It’s not just a replacement technology for traditional; it is a better technology than traditional.”
That range of capability changed the trajectory of the business. “By adding the Scodix embellishment and foiling, we’re on a vertical path,” McGowan says. “It really attracted a lot more sales and bigger customers.”
Creating a Magnet to Attract Work
The impact reached beyond the Scodix press itself. “It was like a magnet to attract work onto our other digital platforms,” McGowan explains. “It defines us in the marketplace as a unique company with a unique offering.”
For McGowan, the simplest way to sum up the impact is the transformation it brings to the finished product: “What I love about Scodix is that it can turn an average print into a fantastic print. For me, Scodix adds the magic to our products.”
The Result: A Magnet for New Business
As McGowan summarises, “It was like a magnet to attract work onto our other digital platforms, and it defines us in the marketplace as a unique company with a unique offering.”
FAQs
What finishing features does Scodix offer besides foiling?
Scodix supports seven different finishing features beyond foil, giving printers a broader range of embellishment options on a single digital platform rather than relying on separate traditional processes for each effect.
How does Scodix make print more sustainable?
By making both the print and the embellishment/foiling process digital, Scodix removes the need for the tooling and setup associated with traditional finishing, resulting in a more sustainable, efficient production process.
Can Scodix help a printing company win bigger customers?
Yes. McGowans Printing reports that adding Scodix embellishment and foiling attracted more sales and bigger customers, while also pulling additional work onto its other digital printing platforms.
Is Scodix meant to replace traditional finishing, or improve on it?
According to McGowans Printing, Scodix isn’t just a digital replacement for traditional finishing; it’s positioned as a better technology overall, offering capabilities and consistency that traditional processes can’t match.