- 0:00 Meet Hudson Printing
- 0:12 The real win: new conversations
- 0:27 Customers imagining new possibilities
- 0:36 Attracting new business with Scodix
- 0:51 The challenge: 25 posters, zero room for error
- 0:59 The effects: foil, polymer, and cast and cure
- 1:08 Amazed by what one polymer can do
- 1:16 Saying yes to every customer vision
Sparking New Conversations
Since bringing Scodix onto the floor, Hudson says the biggest win hasn’t been a single job, it’s been the ripple effect on customer relationships. “The greatest result has been all of the new conversations that it has sparked,” Hudson explains. “It’s been so much fun to talk to customers. They get so excited when they see what it can do, and then they imagine all kinds of new possibilities, and they bring us new product ideas.”
That excitement translates directly into new business. “The Scodix capability allows us to attract customers that might have been hard for us to attract otherwise,” Hudson says, “because they come and they see the capabilities and they get excited about it, and so then they want to do business with us.”
The Solution
That capability was put to the test when a designer came to Hudson Printing with a small but high-stakes request: just 25 posters for an important client, but they had to be absolutely beautiful. Hudson’s team layered multiple Scodix effects to meet the brief, including foil, polymer applied on top of foil, and cast and cure effects, to deliver a result that matched the ambition of the brief.
Scodix: A Technology That Enables "Yes"
The outcome left an impression on Hudson himself. “It really turned out beautiful,” he says. “I’m absolutely amazed by the Scodix technology, that it takes a single polymer and allows us to create all kinds of really cool effects.”
For Hudson, that versatility is the real value Scodix brings to the business: “It allows us to say yes to customers. It just enables the vision of what our customers are bringing to us.”
The Result: Unique pieces. Possibilities you haven't imagined yet.
As Paul Hudson summarises, “I’m absolutely amazed by the Scodix technology, that it takes a single polymer and allows us to create all kinds of really cool effects.”
FAQs
What kind of effects can Scodix create from a single polymer?
Scodix technology can apply one polymer in multiple ways, including foil, polymer layered on top of foil, and cast and cure effects, to produce a wide range of textures and finishes from a single embellishment process.
Can Scodix handle small, high-stakes print runs?
Yes. Hudson Printing used Scodix effects to produce a run of just 25 posters for an important client project, showing that Scodix scales down as effectively as it scales up when the finished result needs to be flawless.
How does Scodix help printers win new business?
By showing customers what’s possible, live and in person, printers like Hudson Printing have found that Scodix capabilities spark customer excitement and new product ideas, helping attract business that might otherwise go elsewhere.
Does Scodix let printers say yes to more customer requests?
Yes. Because Scodix combines multiple embellishment effects on a single press, printers can respond to a wider range of creative customer visions without turning down non-standard requests.