- 0:10 Why GSB chose to invest in digital embellishment
- 0:25 A huge investment in Scodix, from Israel
- 0:50 The push to do something different
- 1:03 Guest reactions: samples, inspiration, and the goodie bag
- 1:12 Learning creative ways to apply Scodix
- 1:20 Praise for Allen's presentation and the GSB event
Scodix Customer Story - GSB
GSB made the decision to invest heavily in Scodix, describing it as “this beautiful word, embellishment,” a technology that quickly became central to how the team talks about their capabilities. The company hosted an open house event to introduce the technology to guests, with the underlying message that GSB needed to do something different to stand out.
The Solution
At the open house, GSB used hands-on demonstration, samples, a gift bag, and presentations to show guests exactly what Scodix embellishment could do rather than just describing it. Guests came away impressed with the range of creative applications, calling the samples inspirational and describing themselves as eager to start using the technology on their own projects.
The Result
The event itself became proof of concept: guests praised the event that GSB put together, describing it as fun and genuinely educational. Attendees left having learned new, creative ways to apply Scodix, several saying they were “dying to use it,” a strong signal of GSB’s investment translating into real interest and momentum among their audience.
The Result: An Event That Left Guests Wanting More
GSB’s Scodix showcase turned samples and a presentation into genuine excitement, and guests eager to apply it themselves.
“I’ve seen samples of it, and I’m dying to use it.”
FAQs
What is Scodix digital embellishment technology?
Scodix is a digital enhancement platform, originally developed in Israel, that applies foil, texture, Spot UV, and other embellishment effects to printed pieces. Companies like GSB use it to give their print output a distinct, elevated look.
Why would a print company host an open house around Scodix?
Because embellishment is easier to sell once people experience it firsthand. GSB’s open house let guests handle samples and see a live presentation, turning an abstract technology into something tangible and inspiring.
What kind of creative applications can Scodix be used for?
Guests at GSB’s event described learning multiple creative ways to apply Scodix, walking away inspired to use it on their own projects, a reflection of the platform’s flexibility across different design approaches.
Is investing in Scodix considered a major decision for a print company?
Yes. GSB describes its Scodix purchase as a huge investment, one made specifically to help the company do something different and stand out in a competitive market.