- 0:13 Introducing Bennett Graphics, Tucker, GA
- 0:20 50 years of early adoption and innovation
- 0:36 The Scodix Ultra Series digital enhancement press
- 0:44 Building "Sensational": a tactile toolkit for creative customers
- 1:22 Enhancing already-printed inkjet and UV offset pieces
- 1:50 A sample in action: oysters and citrus, enhanced
- 2:06 Letting clients bring their own files to experiment
- 2:38 Learning what Scodix can (and can't) do
- 3:08 The margin case for Scodix enhancement
- 3:23 Business impact: existing customers and new opportunities
Scodix Customer Story - Bennett Graphics
Bill Gillespie, Vice President of Sales at Bennett Graphics in Tucker, Georgia, describes a company approaching 50 years old that has built its identity around being an early adopter of new technology. Rather than treating equipment as fixed infrastructure, Bennett Graphics positions its resources, including its Scodix Ultra Series digital embellishment press, as creative assets they put directly into customers’ hands to play and experiment with.
The Solution
Scodix became one of a few devices anchoring Bennett Graphics’ broader “Sensational” suite, their term for anything tactile. To bring that concept to life, the team built a sample portfolio showing the same striking images treated in dramatically different ways: multiple foils, raised textures, thick and slick finishes, high-gloss and matte variations. A key advantage they highlight is flexibility: Scodix enhancement isn’t limited to sheets printed digitally in-house, any rigid substrate that fits through the machine, including wide-format inkjet or UV offset pieces already printed elsewhere, can be enhanced afterward.
When Bennett Graphics shows a client what’s possible using their own toolkit or past samples, Gillespie says you can see the ideas forming immediately. From there, the team invites clients to bring their own files and experiment together, treating it as a genuinely new technology that both the market and their own sales staff are still learning, understanding what it does well and what it isn’t suited for.
The Result
That collaborative exploration process changes the sales conversation itself. Once a client starts imagining what Scodix enhancement could do for a piece, Gillespie notes they’re implicitly making room for a stronger price, since better output and better margins have entered the conversation together. Bennett Graphics reports having already gained new business directly because of Scodix, starting with existing customers testing whether it lifts their response rates, and extending into an emerging pipeline of entirely new clients arriving specifically to see what the technology can do.
Gillespie frames this as early-stage momentum rather than a finished result: the real business expansion, he says, is just starting, with new prospects and markets opening up that Bennett Graphics couldn’t have accessed without the device and the toolkit built around it.
The Result: New Conversations, Better Margins
A tactile sample toolkit built on Scodix is opening doors to clients and markets Bennett Graphics couldn’t reach before.
“We’ve definitely gained new business thanks to the Scodix.”
FAQs
Can Scodix enhance pieces that weren't printed digitally in-house?
Yes. As Bennett Graphics explains, Scodix can enhance substrates that fit through the machine, including inkjet and UV offset pieces printed elsewhere, not just sheets printed digitally on-site.
How can a print shop use Scodix to win new business?
Bennett Graphics built a sample portfolio showing the same images treated with different Scodix techniques (foil, raised texture, gloss variation) to demonstrate possibilities to clients, then invited them to experiment with their own files, a process that has directly generated new client conversations.
Does Scodix enhancement affect pricing and margins?
According to Bennett Graphics, once a client starts exploring what’s possible with Scodix enhancement, they tend to become more open to pricing flexibility, since the conversation shifts toward improving the piece rather than just its base cost.