Designing a Piece That Makes the Case for Raised UV
Lucy’s brief was straightforward but high stakes: create a direct mail piece that would convince graphic designers to register a 4over trade account. Rather than describe what Scodix could do, she decided to show it by using the piece itself as proof of the quality designers could expect.
Solution: Turning Everyday Objects Into a Tactile Showcase
To make the effect feel real rather than abstract, Lucy incorporated texture and pattern into objects like coffee cups and glasses on the postcard. The Scodix raised UV effect gave these everyday items a dimension and realism that a flat print couldn’t match, turning the piece into a hands-on demonstration of what Scodix embellishment can do for marketing and branding collateral.
A Creative Tool Limited Only by Imagination
For Lucy, the takeaway went beyond one postcard. She sees raised UV, and Scodix embellishment more broadly, as a tool whose creative applications are bounded only by a designer’s imagination, a message aimed squarely at other designers considering what they could do with it.
The Result: A Piece That Makes Its Own Case
As Lucy puts it, “The possibility of what you can do with Scodix are only limited to your imagination.”
FAQs
What is raised UV, and how was it used in this 4over piece?
Raised UV is a Scodix digital enhancement effect that adds dimension and texture to print. In this piece, 4over designer Lucy used it to give objects like coffee cups and glasses a realistic, tactile quality on a printed postcard
Who designed this piece, and why?
The piece was designed by Lucy, senior graphic designer at 4over, as part of a direct mail campaign aimed at convincing graphic designers to register a 4over trade account.
Can Scodix raised UV be used for marketing and branding materials?
Yes. According to Lucy, raised UV can enhance any marketing or branding collateral, giving designers a way to add realistic texture and pattern that stands out from flat print.
What makes Scodix appealing to graphic designers specifically?
Scodix gives designers a tool for creative expression beyond standard print finishes, as this piece shows, the applications are limited mainly by a designer’s imagination rather than the technology itself.