Press Release

Xiaomi Mi 11 smartphone enhances Special Edition unboxing experience with Scodix Crystal™

Scodix, Israel January 12, 2021 – Scodix announced today that Chinese multinational electronics company, Xiaomi Corporation, has opted to transform the packaging of its latest release, the Xiaomi MI 11 Special Edition, using Scodix Crystal™

In honor of the company’s founder, Lei Jun, the Special Edition includes the Lei Jun signature and a special aesthetic effect on the back cover. Under customary glass, ribbed materials across the back of the smartphone shimmer in different colors depending on how the light hits the glass. Xiaomi has simulated the dazzling effect on the smartphone packaging using Scodix Crystal.

The Xiaomi MI 11 is the first Snapdragon 888-powered smartphone in the world and, as a flagship product for the company, packs a top-tier display, premium speakers, great cameras, and more. 

Ziki Kuly, Scodix VP APJ & Product Marketing adds, “We are very excited to be part of such a major launch. The use of Scodix Crystal on the box complements the premium nature of the smartphone and adds to the opulence of the product. Crafting such engaging, high-end packaging creates a luxurious experience for the consumer as they unbox their freshest purchase. It’s an ideal application for Scodix Crystal.

Scodix Crystal allows users to create real 3D items and colorful sparkle effects using proprietary high-build polymer, replacing the need to manually position crystals. The Scodix technology used to create Xiaomi’s Crystal enhancement was from the Scodix Ultra 1000’s Digital Enhancement Press Series. The series includes six models, each specifically designed for a particular market, from commercial and specialty to Web 2 Print, Web 2 Pack and packaging. Each press includes up to nine Scodix applications – including Scodix Crystal – and a large variety of application combinations on one press. 

Xiaomi announced its use of Scodix technology on the Xiaomi MI 11 Special Edition at its December 28, 2020 launch event in China.

About Scodix

Scodix Ltd. is a leading provider of digital print enhancement presses for the graphic arts industry, giving print service providers and converters real, measurable added value to the products they deliver to their customers. Scodix gives clients the tools they need to expand their product portfolio and stay one step ahead of the competition. Through its Scodix S Series, Scodix Ultra series and Scodix E106™ press, the company offers a range of applications including: Scodix Sense™ with exceptional tactile results for embossed effects; Scodix Foil™ utilizing all types of foil to deliver unmatched foil enhancement capabilities; Scodix Spot™ for silkscreen effects; Scodix VDP/VDE™ (with barcode) for personalization including variable foil; Scodix Metallic™ enhance print with metallic coloring; Scodix Glitter™ for a digital-glittering experience; Scodix Braille™ for short-run production; Scodix Crystals ™ replacing the manual placement of chatons; and Scodix Cast&Cure™ for 3D holographic effects. What’s more, all Scodix applications are manufactured on a single Scodix digital enhancement press.


The company’s aim is to lead print enhancement into the digital age and to be known for its passion and commitment to providing what customers need the most – true brand differentiation for today’s highly competitive printing environment.

For more information, visit www.scodix.com or email info@scodix.com.

 — ### —

Copyright 2021. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contacts

Robert Dugan
Marketing Manager at Scodix
T: +972-(3)-903-3371 (x147)
E: robert.d@scodix.com

Claire Russell-Jones
Bespoke for Scodix
T: +44 (0) 1737 215 200
E: scodix@bespoke.co.uk