Scodix, Israel – May 27, 2021 – The SoloBirra 2021 competition winner of the Best Packaging category has been announced as Dario Frattaruolo Graphic Studio for the creation of the Chakra Booster beer package. Produced by Packly for the Badalà Brewery in Italy, the packaging incorporates innovative digital enhancement to boost its appeal and better convey the consumer experience. Frattaruolo and Packly clinched the prize from amongst more than 100 original submissions.
Giuseppe Prioriello, CEO and founder of Packly, states, “We are extremely honored that the winning packaging selected in the SoloBirra 2021 contest is a Packly printed box. The enhanced beauty of the packaging was done using a Scodix Ultra Digital Enhancement Press. The CYMK sheet was embellished with Scodix Foil™ in gold and Scodix Sense™ to compliment the special taste of the Badala brew.” Prioriello adds, “We strongly believe that the design of every box should tell the story of what the consumer is getting, and with the use of digital embellishment the story is even more pronounced.”
Nigel Tracey, Scodix VP of Marketing & Business Development, adds “We are excited that Scodix technology, yet again, has delivered a winning product. Thanks to Packly, not only is the finished product superior in its class, but the user experience is unique as the print buyer has a chance to see and share the 3D preview of the packaging with special finishing effects, before purchasing the print run.”
Dario Frattaruolo, project designer and owner of the agency, elaborates further, “We are very excited that our design has won the Solobirra 2021 competition and attribute much of our success to Packly’s 3D preview and printing innovation. The 3D preview brought our design to life, allowed us to examine the design to the smallest detail and an exact match to the winning printed product.”
Solobirra 2021 (Only Beer 2021) Best Label and Best Pack competition honors and celebrates the innovation of the Brewery sector with a distinguished jury selecting winners based on the creativity of labels and originality of packaging. Entries are submitted from graphic and communication studios, designers, printers, and paper converting companies for products intended for brewing production.
Tracey concludes, “Solobirra provides a fantastic opportunity to celebrate the appeal of packaging, and the value it can bring to the consumer experience. Of course, it’s even better to see a Scodix technology user on the podium claiming the top prize.”
For more information about Solobirra 2021 (in Italian) https://www.bartales.it/eventi-e-news/eventi/solo-birra-2021
Image # 1: Printed Chakra Booster beer package
Image # 2: Packly 3D preview of the Chakra Booster beer package
Packly is a fully dynamic web application for sized folding carton packaging. Its engineers developed several algorithms which allow generating over 500 billion size combinations in seconds.
In a few steps, the user enters the desired sizes, gets a template and uploads the artwork. In seconds, a 3D mock-up is visualized, including embellishment effects. Sharing the digital mock-up is very easy through a simple link to show anyone the box preview, on mobile devices too. Packly is focused on helping reduce the time to market and optimizing the supply chain in the packaging industry. Thanks to the virtual mock-up and the chance to place orders on-demand with exact quantity, Packly helps to reduce the environmental impact.
The goal is to keep simple the complex creation of packaging, optimizing the sales process offering a frictionless experience.
A team of developers, designers, and visionaries enthusiast about packaging and computer science, determined to create a unique user experience, highly functional and deliver high-quality software and printed products: this is Packly.
Read further the Packly blog on enhancement: https://blog.pack.ly/en/gold-or-silver-foil-embellishment-and-spot-varnish-the-new-products/
Scodix Ltd. is a leading provider of digital print enhancement presses for the graphic arts industry, giving print service providers and converters real, measurable added value to the products they deliver to their customers. Scodix gives clients the tools they need to expand their product portfolio and stay one step ahead of the competition. Through its Scodix S Series, Scodix Ultra series and Scodix E106™ press, the company offers a range of applications including: Scodix Sense™ with exceptional tactile results for embossed effects; Scodix Foil™ utilizing all types of foil to deliver unmatched foil enhancement capabilities; Scodix Spot™ for silkscreen effects; Scodix VDP/VDE™ (with barcode) for personalization including variable foil; Scodix Metallic™ enhance print with metallic coloring; Scodix Glitter™ for a digital-glittering experience; Scodix Braille™ for short-run production; Scodix Crystals ™ replacing the manual placement of chatons; and Scodix Cast&Cure™ for 3D holographic effects. What’s more, all Scodix applications are manufactured on a single Scodix digital enhancement press.
The company’s aim is to lead print enhancement into the digital age and to be known for its passion and commitment to providing what customers need the most – true brand differentiation for today’s highly competitive printing environment.
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