How Alexander’s Print Advantage Solved Its Foil Problem

Alexander's Print Advantage

Alexander’s Print Advantage is a print manufacturing company led by President Charlie Alexander, built around products where “print is the product.” As Alexander explains, that means a heavy focus on photo books, yearbooks, wedding invitations, print sets, and similar products where the finished print quality is the whole offering.

The Uncoated Paper Challenge

For years, one problem stood in the way of the results Alexander’s Print Advantage wanted to deliver. “We have always been trying to perfect the digital foil on an uncoated paper,” Alexander says. “Tried with our old equipment, and we just, we never could get there.”

That changed with Scodix. “Scodix is the one company in this space that has been able to get there,” Alexander explains, pointing to a capability gap that other equipment simply couldn’t close.

The Solution

What won the team over wasn’t just solving the uncoated paper problem; it was the range of what became possible afterward. “We love the versatility of the product, how innovative it is,” Alexander says. “We love that we can push the envelope and do things that we weren’t able to do before.”

That versatility has translated directly into customer interest. “We have a lot of customers that are very interested in this,” Alexander notes. “There’s a huge demand for it, and we believe that as this continues to progress, it will innovate the foil space.”

A Partnership Beyond Technology

Beyond the technology itself, Alexander points to the relationship with Scodix as a key part of the value. “We’ve really enjoyed working with Scodix,” he says. “We can tell that they’re a very customer-focused company, focused on innovation and being a market leader.”

Looking ahead, that combination is what excites the team most: “We’re just excited about the future and the possible innovation that we can create with Scodix.”

The Result: A Partnership Built for What's Next

As Alexander summarises, “Scodix is a very customer-focused company, focused on innovation and being a market leader. We’re excited about the future and the possible innovation that we can create with Scodix.”

FAQs

Can Scodix apply digital foil to uncoated paper?

Yes. Scodix is highlighted by Alexander’s Print Advantage as the company able to successfully achieve digital foil on uncoated paper stock, a result the company couldn’t reach with its previous equipment.

Products where print quality is the core offering, such as photo books, yearbooks, wedding invitations, and print sets, benefit strongly from Scodix’s foil versatility, since the finish itself is central to the product’s value.

According to Alexander’s Print Advantage, customer demand for digital foil has grown significantly as more print providers demonstrate what’s achievable, creating momentum that is reshaping expectations across the foil category.

Beyond the technology’s versatility, customers like Alexander’s Print Advantage point to Scodix’s customer-focused approach and continued innovation as differentiators, not just the effects the equipment can produce.