Print is a fiercely competitive world; from offset to digital technologies to the latest finishing techniques that create unbelievable tactical experiences. Here at Scodix, we believe this is where you separate everyday printing from print that creates a brand experience for your customers. And print is the only information delivery medium in the world you can actual touch, feel texture and\u2014it turns out\u2014create an increase perception of value in the brand and information.<\/p>\n
In 2015, Royal Mail published a study with this statement: \u201cPeople value something they can touch 24% more highly than something they can only see.\u201d <\/p>\n
This value can be applied to anything you might touch. That can be whether it is a print piece that is directly handed to a consumer, a piece that is mailed or one that is left out for interaction. You can find stats backing this up in a variety of studies on the internet with an additional interesting statistic that 92% of respondents who felt something as a result of receiving valued mail, to action because of it. <\/p>\n
The important take away is that as a printer you can provide a high-value print offering by creating an experience customers and consumers can truly feel\u2014an experience Scodix can help you achieve with the following 3 ways: <\/p>\n
Color<\/strong> Dimension <\/strong>
\nResearch in color has shown the ability for it to be used successfully in highlighting information that you want readers to see. However, color doesn\u2019t make quite the impact it used to, nor does it make print stand out today on its own. To make color pop and highlight the information we want people to see today, printers need to shift to what in the past has been considered specialty printing techniques. Digital printing helps give access to specialty applications such as metallic color inks, high gloss and matte finishes, and something the Scodix Sense process calls the \u201clens effect\u201d. When we talk about touch, it can be subtle. With the different finishes a Scodix Ultra is capable of you can lay down a range of matte and gloss finishes that you can feel as you interact with the printed piece. Add metallic inks and the \u201clens effect\u201d process, and you create an experience that makes color stand out; a result that research shows will make many take action. <\/p>\n
\nTry finishes like embossing! It creates a three-dimensional design on a printed material making text, logos and images stand out. Embossing a printed piece in an offset environment or in many digital print processes would generally mean a multi-step process with multiple dies and plates. In most cases, this would have to be accomplished after the print is created and in a separate workflow process. Complicated and time consuming in short. However, it produces a piece that connects a recipient to your message and, as research shows, creates a sense of value. Moreover, today you can accomplish this inline, in a single process, with a Scodix Ultra Digital Enhancement Press. <\/p>\n