Scodix is proud to support our customers, help them achieve their goals and see them do amazing things with print. The blog below was sent to us by our customer, Where the Trade Buys. We invite you to see what Emma Thompson, Marketing Manager, has to say about their commercial print environment, Scodix and the art of changing the game.<\/p>\n
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Offering Scodix is a Game Changer<\/strong><\/p>\n For those of us working in print, Scodix has long-been a valuable upsell. It enhances the quality of clients\u2019 finished products, digitally enhancing elements of print materials with the raised ink effect. If you don\u2019t already offer Scodix printing as a service, maybe it\u2019s time you should. With the help of Scodix samples from Where the Trade Buys, you can learn how you (and your printing clients) can make money through Scodix, how to promote Scodix as a service, and how to sell Scodix to your customers\u2026<\/p>\n How to make money \u2013 and help your clients to make money \u2013 through Scodix<\/strong> Over the past few years there has been a huge rise in the number of independent products that are being created. Many of them have a brand and a message that must be clearly communicated for the product to succeed. Scodixing is a highly effective way to communicate a brand.<\/p>\n Bear in mind that the branding is not just about the design \u2013 the brands must also be reflected in the way that packaging and publicity materials are specified. The right substrates and the right finishes must be chosen.<\/p>\n Remember, there is a big difference between the manufacturers\u2019 cost of an item and the perceived value of the item. It is important not to undersell the opportunity that premium products give your clients. Studies have shown that people are more likely to pick up and examine print that has a tactile, raised finish. In addition, Scodix finishing is often used to create a luxury effect on premium print pieces. How to promote Scodix to printers and printer prospects<\/strong> Just because you have agreed a specification with a customer, it doesn\u2019t mean that\u2019s all you can quote! Why not add some extra options to the quote that the client may not have thought of? This is a great opportunity to include a mention of your Scodix service.<\/p>\n Most customers don\u2019t specify Scodix because they don\u2019t know it exists, so make sure you promote Scodix to prospects and customers through blog posts, email campaigns, direct mail campaigns and even using your e-mail signature.<\/p>\n Most importantly \u2013 Scodix has to be seen and felt to be appreciate \u2013 which is why it’s a great way to upsell, enhance and add real value to standard printing. Make sure that your clients see plenty of samples. Create sample packs for them, with different styles of books and brochures plus business cards, so that they have something to hold. Presenting samples is also a fantastic reason to suggest having a meeting with buyers. <\/p>\n
\nUsing Scodix enables printers to offer a premium product that\u2019s worth the additional cost to the customer \u2013 as well as enhancing the quality appearance of the print.<\/p>\n
\nYou may be surprised at how many people are interested in unusual printed items, no matter how high the price. These items act as door-openers. They can make the difference between you winning or losing a meeting with a client. <\/p>\n
\nApple makes their profits in the laptop sector by applying a high mark-up to premium products. That’s the same business model that you can be applying in the print sector.<\/p>\n
\nScodix is an excellent opportunity to stand out from your competitors and a great way to raise profit margins. <\/p>\n
\nIt is much easier to sell Scodix to existing customers than new prospects \u2013 so upselling is a good place to start. <\/p>\n