It is a new year and print shops all over the globe are in reset mode. The goal? Finding a path to new business, retaining current business and exciting those looking to start their next print project. What makes this more challenging is print buyers have challenged print shops and those selling as Print Service Providers (PSP’s) to offer a wide variety of printed options.
The change in what keeps a print shop competitive is something we highlighted in our recent blog: Today’s PSPs Need to Be a Jack of All Trades—Including Embellishments. We feel the key is steadfastly adding embellishments to your in-house capabilities. The impact has proven to raise a PSP’s visibility, attract new business and incrementally increase buys from current customers.
A great example of the excitement digitally enhanced finishing (or printed embellishments) brings to a brand is highlighted in our recent press release sharing the standout packaging of a newly anticipated cell phone in the Asia Pacific market. We invite you to read the full release: Xiaomi Mi 11 smartphone enhances Special Edition unboxing experience with Scodix Crystal™.
The announcement is vital as digitally printed embellishments serve to create more engaging products that now, through Scodix technology, can be produced easier, faster and in-house at a print shop. Xiaomi is just the latest example of a brand choosing to leverage the power of enhanced finishing to create a more memorable experience for the consumer. And it makes good business sense too. In research we have shared previously, print buyers are willing to pay a significant premium for embellishments over traditional print products. We believe all PSP’s should be considering digitally printed enhancements to power up their print shop business in 2021.
Investing in new technology shouldn’t be daunting, which is why Scodix released a new line of capable production-level digital enhancement presses in September of 2020. The announcement unveiled six new presses tailored to specific print industry markets. The goal was to make sure print shops could right-size their investment and see an impressive Return on Investment (ROI).
The Scodix Ultra full line of presses include:
Web-2-Print: the Scodix Ultra 3000 and Ultra 4000 presses both incorporate Scodix Studio W2P software. Developed with the success of companies such as Shutterfly and District Photo in mind, the Ultra 3000 focuses on Web2Print, whilst the Ultra 4000, allowing larger format substrates and pallet feeders and stackers, is aimed at Web2Pack printers.
Packaging: the Scodix Ultra 5000 and 6000 both allow the thicker substrates required for packaging applications – up to 2mm – and incorporate industrial pallet feeders and stackers. Whilst the Ultra 6000 offers a larger format, it comes with a simplified range of enhancements.
Commercial and Specialty: the Scodix Ultra 1000 and 2000 presses are distinguished by the number of applications and options available, including a polymer system and stacker, and consequently are offered to the market at different price points. The Ultra 1000 delivers accessible digital enhancement whilst the Ultra 2000 offers all Scodix applications on one platform, including automatic polymer switching for superior productivity.
As you look ahead at your product mix and listen to what print buyers are looking for, we invite you to consider a tailored approach to adding digital print embellishments. Through our blog, customer case studies, webinars and white papers, there are many resources to help you succeed this year. Our Scodix representatives are also just a click away and ready to help you bring your next game-changing offers to your customers.
