The Brazilian advertising marketplace is not unlike most others worldwide. Revenues are shrinking as profit margins are constantly trimmed. All along client demands for better-faster-cheaper have driven less innovative agencies to the sidelines. For firms servicing these agencies, there’s an unyielding need to either adopt and implement innovation or fear losing your sustaining client base to a modernized and business-aggressive player. Enter P + E Digital Gallery.
Just five years old, P+E was founded in 2009 by partners Eden Ferraz, Paulo Gonçalves, Eduardo Barboza and Ane Ferrazin the southern city of São Paulo.With the expressed objective of doing what no one else in their marketplace would or could, they realized a glaring and unfulfilled need for professional high-quality digital printing services. Company CFO Ferraz noted, “The market was eager for short-run, fast turnaround quality, that was as good as conventional offset [if not better]. There was also an accompanying demand for local providers that could speak the language of eachtarget market. We crafted our firm to be a source offering an optimized and efficient service with dedicated teams who could deliver the level of commitment and professional results desired.”
With a winning formula to success in place, P+E quickly evolved into a market leader. In just half a decade, they become a consistent and recognized innovator, outpacing their competitors to capture both awards and many of the most revered agencies and corporate clients in Brazil. Each of the last three years, P + E has been honored with the Fernando Pini Award for Graphic Excellence, the Brazilian Printing Industry’s equivalent of an Oscar. This level of obvious consistency has earned them the work and trust of noted clients such asNestlé, BMW, Coca Cola, Heinz, Visa, Fiat, Volkswagen, Honda, Samsung, and LG, to name but a few. And it was this commitment to consistent market leadership that led their executive team to Scodix, as the next step in production and marketing innovation.
“We began researching Scodix at Drupa 2012,” adds Ferraz. “After an extensive research and planning we installed our first system last August. The underlying strategy was to offer a finish that could be applied digitally and surpass the expectations of our clients, as well as out-shine the rest of the field. The Scodix SENSE™system is a superior offering, providing us with the tactile sensation of varied textures.Our goal is to increase the volume of paper processed via added value, and the additional demand generated by the Scodix system. We are expecting to realize a 20% sales increase, as well as reach a new plateau of customer satisfaction.”
“There are also several other benefits to working with Scodix. By installing our own system, we’ve eliminated outsourced services, which accelerates throughput and gives us greater control over the production cycle. We’ve also vastly increased the quality and selection of textures we can apply to projects. And by offering the Scodix suite of finishes, we have both differentiated ourselves in the marketplace, and expanded our reach in terms of services. They also complement our Indigo systems nicely, giving us much greater flexibility.”
“Our target market will continue to be advertising agencies and direct corporate clients. Firms are constantly trying to increase profitability, and digital printing is now an established cost-reduction alternative to conventional offset printing, especially in smaller runs. We see the opportunity to offer high quality services at competitive costs, while adding the possibility of using creative personalized communication. Nowadays, personalization goes far beyond simply putting someone’s name on a mailing list. Our proposal is to also allow clients to become more recognizable through exquisite presentation images, capturing greater attention and making a stronger impact. Today, it is a true one-to-one business, and Scodix provides us with the capabilities to do it better, faster, and with more creativity.
“As of today, there are still clients that are just now learning about Scodix image enhancement capabilities. Not all of our clients are ready to take advantage of these new offerings. But we believe that in little time we will have our sales increased and we will be able to help all of our customers. The Scodix features make the fabrication of a better quality final product possible. By offering this new technology to our clients we not only strengthen our bonds with each established client, we now have a paved avenue toreach new clients and develop new revenue streams. It offers us a major competitive advantage.”