“At Eichut we strive to seek out the most impacting digital technology that will serve our customers’ needs. For 35 years we have built upon a reputation of quality and our clients have grown to expect no less. Though we were first introduced to the Scodix Metallic tool about a year ago, it’s only in the last few months we’ve really begun to ramp up production using it. The market, and our own staffers required both internal experience with its potential value and its unique application. Before Scodix, we had worked with traditional metallic tools on a very limited basis.”
Eichut, which means “Quality”, is a digital printing service provider established 35 years ago to meet the growing needs of the Israeli advertising and consumer marketplace. Offering commercial printing, print media, and finishing services, the company strives to match the most elaborate digital technology with highly-skilled professionals to deliver the market’s highest quality deliverables. Their eCommerce website is just one example of their easy-to-use approach to maximizing their customers’ interaction with the company. They pride themselves on easy booking, accelerated turnaround, and complete customer satisfaction with the ultimate goal of producing an attractive range of products. https://www.eichut.co.il/about.php
Our customer base of high-tech businesses, advertising and marketing agencies, and consumer product and service providers demand a very high quality of work from us so we had to feel very comfortable with the technology. We’ve been using Scodix since 2010 and its capabilities have enabled us to open many new doors. The metallic feature further assists us in this area.
Response to the metallic option is very impressive and somewhat unique in that produces an effect that can’t be reached any other way. It is simply a higher quality specialty feature. And, though it’s limited to shorter runs due to its digital nature, we suspect we will be doing higher runs soon. We see the market in need of much more education, but our early adopting customers of reaping the benefits of the uniqueness metallics delivers.
From simple projects, such as business cards that allow customers to be much more impressive, to packaging which demands high effect for cosmetic and candy affections, our customers are quickly appreciating Scodix Metallic. We’re also doing a lot of pre-production work for clients seeking to test drive the impact metallic could have. This includes short run promotional products for specialty goods, and focus group pre-marketing studies. Internally, we focus mostly on short-run markets in Israel, which is a very large base for us.
We’re currently working a project for a larger client in the chocolate industry. We are running various promotional prints such as folders and brochures highlighted with metallic effects. We are also working with several grocers for unique promotions that have resulted in very promising results.
Today, every Eichut salesperson has a sales kit that includes Scodix Metallic samples. Though it’s not for every prospect, Scodix Metallic is opening new doors and demand will continue to increase. Currently it’s still a small percentage of our work [no more than 5%] but we can see it steadily growing much higher.”
Contact: Asi Ben-Tov
Customer: Eichut digital print ltd (Ness Ziona, Israel)