September 10, 2013
Dror Danai, Executive VP of Global Businesses at Scodix (Booth 1921), reported that his firm sold its 81st press on Sunday at PRINT 13. 
(Scodix now has 15 installations in North America.) Attendees can see the firm’s new Ultra “enhancement press” in action at Booth 1921. Featuring raised polymers on graphic elements, it prints at single-pass speeds up to 1,250 B2 sheets per hour and handles PCV and cardboard up to 30-pt. thickness.
Danai discussed the “experience of print”, stressing to the InfoBriefing audience the importance of standing out in a cluttered marketplace. The print medium’s tactile nature fosters stronger memory than visual alone, researches has shown – up to a 900%increase, Danai pointed out.
