It is no secret. The digital revolution is changing the way brands are designing their packaging. Brands like Coca-Cola and Anheuser Busch have personalized the packaging of some of their most beloved brands.
In fact, according to The Future of Digital Print for Packaging to 2020 study from Smithers Pira – the Digital Packaging and Label Printing industry was valued at $10.5 billion in 2015 and has an expected compound annual growth rate of 13.6% through 2020.
With the steady growth of the print on-demand market, it is only natural for the digital revolution in the printing industry to migrate its focus to growing in industrial segments – like packaging and functional printing. The evolution of technologies has even prompted drupa to restructure itself in 2016 with technologies of the future, growth sectors and highlighted topics forming the focus for the leading international trade fair for print and cross-media solutions.
Intensify the Brand Experience
We’ve recognized the opportunity this shift towards on-demand presents for printers in the packaging sector around the world. NOW is the time to embrace the digital revolution and gain a competitive edge by differentiating your offering.
Our products are enabling packaging producers to increase the effectiveness of their printed items and add a touch of luxury to the consumer experience. For example, Scodix Foil™ not only maximizes the impact of a product, but also helps to increase the perceived value of the product.
But consumers don’t just desire products that touch the senses. Consumers crave personalization as well, and with our proven product line, folding carton manufacturers can better influence the consumer sale and create an unforgettable consumer experience.
Touch the Future of Packaging for Yourself
We’re eagerly anticipating the opportunity to show you our latest innovative applications when we reveal our newest digital enhancement press, the Scodix E106, in Germany for drupa 2016, May 31-June 10th. Join us to see real-world applications and hear how packaging converters can attract customers with tangible value-added products.
Attending drupa? Make sure you stop by booth D-60 in Hall 4 to see the latest of our Scodified offerings. Beat the lines by scheduling a one-on-one ahead of time here.
