Enhancements

Gearing up for 2017: Are You Making the Right First Impression with Your Direct Mail?

The holiday period is here, the elections are over, and seasonal print has been in full swing and likely is being delivered to mailboxes any day. Now you are gearing up for 2017? There is a lot to think about as you look ahead, including recent information we posted about the 2017 USPS mailing discount …

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1 in 4 People Value Something They Can Touch – 3 Ways to Make Your Print Stand Out

In today’s high-speed world we value digital information and the technology that brings it to us. But, do we value and retain it at the same level as a medium we can touch? In 2015, Royal Mail published this statistic: “People value something they can touch 24% more highly than something they can only see.” …

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Tactical. Sensory. Interactive. Will You Take Advantage of 2017 Postal Discounts?

As hard as it is to believe, year-end is fast approaching. We are all vigorously trying to provide as much value through print (while bridging to digital) as possible in 2016. Your team is looking ahead at the commercial printing predictions for 2017 and It makes you think, ‘what could we try again that was …

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Why Printers Should Keep Digital Enhancements IN-HOUSE

Digital print enhancements are more important now than ever before. Why? Because offering your customers the ability to enhance their prints beyond the norm allows them to stand out in a crowded space and increase their Return on Investment (ROI) as a result. Printers who can offer their customers a unique texture or visual stimuli …

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Ooh La La, Is that Scodix? Part I How Packaging Design Affects the Brain

  When is the last time you thought about packaging from a large-scale perspective? Almost everything we buy, from a simple bag of flour to the box your cell phone came in is branded in packaging. We might not realize it, but which brands we decide to purchase have a great deal to do with …

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