When did print become unexciting? It is really a matter of perspective and passion. When you live and breathe print like our experts at Scodix, the thought of print being unexciting is foreign. Looking at print from an outside perspective, it really has started to change—especially in digital print.
It has been decades since we were able to print the first color page on a digital print engine. Today, you can print color, that looks like offset quality, on variety of materials…not just paper. Perhaps this is why we are seeing people take notice of print and make proclamations like, “It is exciting again!” and “Print is not dead!”.
As a printer and a designer, how do you make print exciting again for the masses? You are in luck! The three tips that follow are sure to set you and your customers on a path to stand out print that you have to feel to believe:
Make a Statement with Flexible and Affordable Scodix Foil
Foil is a popular embellishment for printed materials, including packaging. For many print shops it comes with added complexity of production; in some cases also the added cost of outsourcing for the foil process. If your operation does foil in-house, Scodix can help transform your processes to a completely digital and inline experience. Scodix gives print shops the equivalent to hot and cold foil capabilities with the Scodix Ultra2 Pro Digital Enhancement Press Foil Station. An optional module, the Foil Station allows for a wide-range of hot and cold industry standard foils films to be used without the need to spend additional money and time outsourcing for that fantastic foil effect. Scodix Foil also reduces cost by replacing more traditional analog methods and eliminating the need for dies, plates, molds and other materials. It also adds flexibility and personalization with the variable data options incorporated in the Scodix Ultra2 Pro Digital Presses. As you design your next piece, consider using foil and take your print to another level. While your marketing and customers benefit from the look of foil, your operations will experience an increase in production, a reduction in cost and a superior final product.
Leverage a Silkscreen Effect That is a Snap with Scodix SPOT™
When you need to print on a variety of materials and make it standout, silkscreen has been the go-to process that designers trust. Adding spot varnish makes your print and packaging creations come to life and standout in the crowd. With the Scodix methodology you also gain flexibility by being able to print on PVCs, carton and many other materials. Scodix SPOT uses polymers to create a silkscreen effect that is manageable, durable and creates a stunning final product—without the cost and complexity of traditional offline process. For designers, access to this type of technology means you can not only create the effect of a traditional flat varnish, you can gain the benefits of reduced production time with almost no need to make ready. There is also a reduced environmental impact. And all of this will make your marketing and promotions easier to achieve, more affordable and memorable.
Learn from Others! Attend a Quick 12-Minute Webinar Featuring Scodix Clients
We get really excited about print and print innovation, but sometimes it helps to hear from people that are coming at the market from the same perspective you are. We invite you to join a short 12-minute on-demand webinar recorded at Dscoop Americas Conference 2018. Matt Doran, Anstadt Communications, President & CEO and Jon Otto, Visions Inc., President & CEO discuss their perspective on the advantages of printing using Scodified technology. Click here to watch the webinar.
Print is continuing to evolve and Scodix continues to innovate with digital enhancement presses like our Scodix Ultra2 that is capable of producing 9 different applications inline and on a wide variety of materials. Find your competitive advantage today by contacting one of our Scodix experts or ordering one of our stand out samples.