Print You Won’t Believe Until You See and Feel It…The Secret Weapon of Leading Print Shops
Printing in 2017 is a completely different animal to the print we used to know in the ‘80s and ‘90s. Today, with the modern marvel of digital printing technology, we are able to achieve effects on printed materials that in the past took many different processes, considerable time, harsh chemicals and an increase in investment […]
Operation Marketing Transformation: 5 Ways Scodix Will Make the Difference for Print Customers in 2017
We are all looking for an edge this New Year; it is January and we want to make 2017 the best year yet…but how? Our team here at Scodix was thinking about this too and we have put together 5 ways Scodix will help your team make the difference. Reduce Outsourcing and Standout with Scodix […]
Are You Making Your Print Sing with Bling? Leverage the Advantages of Being Scodified
This one goes out to the designers and marketer that are always trying to come up with the next amazing piece of print for their clients. Marketing and design is all about appealing to the senses of the recipient. You want the piece to speak to them and create a relevant emotional connection. But maybe […]
The 5 Senses and How They Drive Brand Selection
Have you ever considered how the five senses affect how we make purchasing decisions? Sight, sound, smell, touch and taste can have a significant impact on the actions we take when selecting a brand. If you have been joining us during the past month, you have been a part of the conversation where we showed […]
Gearing up for 2017: Are You Making the Right First Impression with Your Direct Mail?
The holiday period is here, the elections are over, and seasonal print has been in full swing and likely is being delivered to mailboxes any day. Now you are gearing up for 2017? There is a lot to think about as you look ahead, including recent information we posted about the 2017 USPS mailing discount […]
Are Substrates the Key to Print Success in 2017?
Substrates. It seems like such a technical and impersonal word, but in truth, it could be the key to unlocking a whole new market for your print business in the coming New Year. What we really mean when we use the technical term “substrates” is the actual material that is being printed on. When we […]
1 in 4 People Value Something They Can Touch – 3 Ways to Make Your Print Stand Out
In today’s high-speed world we value digital information and the technology that brings it to us. But, do we value and retain it at the same level as a medium we can touch? In 2015, Royal Mail published this statistic: “People value something they can touch 24% more highly than something they can only see.” […]
Tactical. Sensory. Interactive. Will You Take Advantage of 2017 Postal Discounts?
As hard as it is to believe, year-end is fast approaching. We are all vigorously trying to provide as much value through print (while bridging to digital) as possible in 2016. Your team is looking ahead at the commercial printing predictions for 2017 and It makes you think, ‘what could we try again that was […]
Why Printers Should Keep Digital Enhancements IN-HOUSE
Digital print enhancements are more important now than ever before. Why? Because offering your customers the ability to enhance their prints beyond the norm allows them to stand out in a crowded space and increase their Return on Investment (ROI) as a result. Printers who can offer their customers a unique texture or visual stimuli […]
Ooh La La, Is that Scodix? Part II How the Quality of Packaging Affects Brand Loyalty
In Part I, we covered how multisensory packaging affects the human brain. Although, this may play a central role in the decision to buy or not to buy, the question of brand loyalty remains: how does the quality of packaging affect brand loyalty? Positive Emotional Response Creates Loyalty In an article published by Psychology […]
