Web-to-Print (W2P) is quickly becoming the most impactful part of the creation, production and delivery of physically printed materials. In fact, in 2018, research on the digital print production market revealed that it represented an estimated 47 percent of the marketplace, with a strong investment from printers in W2P capabilities. From a value perspective, W2P is currently said to be worth more than $23 billion globally; a number that is projected to grow to more than $30 billion by 2023.
Many of you are likely familiar with the term, but if you aren’t this is how Web-to-Print or W2P is generally defined:
Submitting documents via the Web for printing. Web-to-print services range from simple layouts such as business cards to complex commercial print jobs. The Web-to-print site may accept a pre-formatted PDF file or provide layout capabilities similar to those in a desktop publishing program. [PC World Encyclopedia]
Truly, it isn’t clear where the term “web-to-print” came from. An early reference to it has been credited to Jim Frew from a Webmonkey article published in February of 1999. No matter how it started, the impact is real, and the latest generation of technology-savvy workers are looking to leverage a web-based interface to upload or create print materials and then have them delivered to their workplace or directly to customers.
There are many examples of web-to-print from the online FedEx Office printing storefront to the well known Vistaprint. W2P is a method of getting things created and printed that is continuing to grow. However, the output has traditionally been limited to pretty typical black and white and color print production. Which brings us to our latest news…Scodix has launched our Scodix Studio W2P solution with the goal of bringing digital print enhancement to the web-to-print process and thereby adding value to the final product.
Be sure to read our Press Release and other recent news, which we have included in the below list:
New Web-to-Print White Paper: https://p3204-65-12725.s65.upress.link/web-2-print/white-paper/
Customer Profile from District Photo on W2P Integration: https://p3204-65-12725.s65.upress.link/press-release/district-photo-2019/
Shutterfly and Scodified W2P: https://p3204-65-12725.s65.upress.link/press-release/shutterfly-2019/
Scodix Studio W2P Solution Press Release: https://p3204-65-12725.s65.upress.link/press-release/studio_w2p/
If you have a W2P component of your print shop, this is the time to looking at adding the latest capabilities for embellishing you print with digital print enhancements. As our white paper linked above points out, profit margins could be impacted by some 50-400 percent according to industry analyst studies. Plus, digital print enhancement is estimated to be valued above $900 million. To put it in perspective, 100 W2P business cards that typically cost $16.00 will generate a willingness to pay a higher price when enhanced with foil or tactile features—a price that could be as much as $29-$30.
In the competitive landscape of printing, your shop needs to make sure it has the offerings to win business and create a stronger bottom line. Let our experts share with you how Scodix makes it possible.
Start your W2P upgrade today by contacting your local Scodix Representative.
