This one goes out to the designers and marketer that are always trying to come up with the next amazing piece of print for their clients. Marketing and design is all about appealing to the senses of the recipient. You want the piece to speak to them and create a relevant emotional connection. But maybe you are in a creative slump or you are unsure if the effect you want to create is possible!
Let’s look at the possibilities and then we can let you in on how Scodix can help make these possibilities a reality.
The SENSE™-ible Approach to Extraordinary Print
Today, it is all about being able to do more with less…or maybe more importantly, as much as possible on one print device. As a designer and marketer, you want the confidence to make the most imaginative and show-stopping materials for your clients. This includes being able to design brochures, business cards, greeting cards, direct mail, book covers, photo albums and more. Moreover, these will really sing if you can add a little bling like foil, embossing, lens effects that make color stand out, crystals, variable heights of polymer to create texture and the application of glitter. With Scodix SENSE™ these types of embellishments are possible from a single machine optioned out with finishing stations such as the Scodix Rainbow™ for in-house glitter additions—a world first in digital enhancement presses. Our web gallery and Instagram is full of extraordinary examples of how much creative SENSE it makes to get scodified and make your print sing with bling.
Many Substrates to Make the Difference
At Scodix, we believe that substrates could one of the keys to success in 2017. For designers and marketers, it is of supreme importance to be able to create tactile difference to differentiate one brand from another; not to mention create those relevant emotional connections. Being able to use glossy, linen, bond, carton stock and combinations of these stocks with thicknesses up to 700 microns means design combinations and print output can quite interesting and unique. Imagine being able to print packaging with spot colors, gloss and even dimensional texture or braille to speak to the needs of the audience you are promoting to. People in a recent research study showed a 24% higher sense of value for things they could touch than those that they could just see. Moreover, in another research study, brands that appealed to 4 of the 5 senses saw a 60% increase in that brand being a person’s first selection. These are all reasons to partner with the right technology and really make your print standout from the crowed. Of course, as the leaders in many of these in-line finishing options, we are partial to customers getting scodified.
Designers and Marketers, with Scodix touching is believing. Get your samples to day and start your journey to becoming scodified.