August 2016

Ooh La La, Is that Scodix? Part II How the Quality of Packaging Affects Brand Loyalty

In Part I, we covered how multisensory packaging affects the human brain. Although, this may play a central role in the decision to buy or not to buy, the question of brand loyalty remains: how does the quality of packaging affect brand loyalty?   Positive Emotional Response Creates Loyalty In an article published by Psychology […]

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Ooh La La, Is that Scodix? Part I How Packaging Design Affects the Brain

  When is the last time you thought about packaging from a large-scale perspective? Almost everything we buy, from a simple bag of flour to the box your cell phone came in is branded in packaging. We might not realize it, but which brands we decide to purchase have a great deal to do with

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