Gearing up for 2017: Are You Making the Right First Impression with Your Direct Mail?
The holiday period is here, the elections are over, and seasonal print has been in full swing and likely is being delivered to mailboxes any day. Now you are gearing up for 2017? There is a lot to think about as you look ahead, including recent information we posted about the 2017 USPS mailing discount […]
Are Substrates the Key to Print Success in 2017?
Substrates. It seems like such a technical and impersonal word, but in truth, it could be the key to unlocking a whole new market for your print business in the coming New Year. What we really mean when we use the technical term “substrates” is the actual material that is being printed on. When we […]
1 in 4 People Value Something They Can Touch – 3 Ways to Make Your Print Stand Out
In today’s high-speed world we value digital information and the technology that brings it to us. But, do we value and retain it at the same level as a medium we can touch? In 2015, Royal Mail published this statistic: “People value something they can touch 24% more highly than something they can only see.” […]
Tactical. Sensory. Interactive. Will You Take Advantage of 2017 Postal Discounts?
As hard as it is to believe, year-end is fast approaching. We are all vigorously trying to provide as much value through print (while bridging to digital) as possible in 2016. Your team is looking ahead at the commercial printing predictions for 2017 and It makes you think, ‘what could we try again that was […]
Why Printers Should Keep Digital Enhancements IN-HOUSE
Digital print enhancements are more important now than ever before. Why? Because offering your customers the ability to enhance their prints beyond the norm allows them to stand out in a crowded space and increase their Return on Investment (ROI) as a result. Printers who can offer their customers a unique texture or visual stimuli […]
Ooh La La, Is that Scodix? Part II How the Quality of Packaging Affects Brand Loyalty
In Part I, we covered how multisensory packaging affects the human brain. Although, this may play a central role in the decision to buy or not to buy, the question of brand loyalty remains: how does the quality of packaging affect brand loyalty? Positive Emotional Response Creates Loyalty In an article published by Psychology […]
Ooh La La, Is that Scodix? Part I How Packaging Design Affects the Brain
When is the last time you thought about packaging from a large-scale perspective? Almost everything we buy, from a simple bag of flour to the box your cell phone came in is branded in packaging. We might not realize it, but which brands we decide to purchase have a great deal to do with […]
The Tipping Point: The Need Beyond CMYK
On our return from an incredible drupa 2016, we can’t help but reflect on what the show means for the printing and packaging industries as whole. The international trade fair was merely a tipping point for the true value print service providers (PSPs) and folding carton manufacturers can provide for brands across the globe.
3 Things You DON’T Want to Miss at drupa
The beginning of drupa 2016 is upon us, and we are beyond excited to share the ways that Scodix has evolved since the last show in 2012. From an increase in applications, to the launch of our newest, profit-generating platform – we guarantee there are several things you won’t want to miss at the showThe beginning of drupa 2016 is upon us, and we are beyond excited to share the ways that Scodix has evolved since the last show in 2012. From an increase in applications, to the launch of our newest, profit-generating platform – we guarantee there are several things you won’t want to miss at the show
Improving the Customer Experience with Specialty Coatings On Demand
You may know that Scodix got its start back in 2007 by a group of Graphic Arts industry veterans with the mission to provide opportunities for profitable business growth by creating true brand differentiation while leading print enhancement into the digital age with environmentally-friendly products. Which all circles back to why we named ourselves SCODix.
